The press release I wrote has been written and accepted.
Now, it awaits approval from the Powers That Be.
And when that happens, I will have yet another professional press release in print.
I write my press releases as if they were short stories, with beginnings, middles, a climactic event, and a teasing end. For some reason, people like them written this way. They still contain all the facts, I just think they are a bit more interesting to read than a dry listing of facts. The fun is in writing them creatively so all the facts are there andyet not so creatively that it displeases the event coordinators. They do have to pass a legal test (most of them, anyway). I think my turns of phrase make them a bit more interesting and will interest more people in attending.
Seeing as the last half dozen event releases I wrote have already happened and have had higher than usual attendance, I am going to attribute at least some of the increased attendance to my press releases.
I have 3 future events happening, and I know at least one of those has such a high attendance that a mere recital of facts would be enough. I doubt anything I write will increase attendance any more than mere word-of-mouth does. After all, that event is expecting 300,000 visitors. All you need to do is say, "Pssst! MedFair! April 1-3!" and people would show up.
One is a brand new event, though, and I'm hoping what I wrote will intrigue people enough to at least drop by.
We'll see.
If only my fiction were as well received as my press releases and handbooks and training manuals.