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http://www.cnn.com/2010/TRAVEL/06/30/luggage.box.ups/index.html?hpt=C2
An overlooked selling point to shipping your luggage as opposed to checking it at the airport is tracking.
UPS can track your luggage's route and you can follow the tracking so you know where your luggage is and can be reasonably confident it will arrive, a sadly lacking part of airport checked baggage.
I wouldn't mind the check bag fee if I knew my luggage was safe in the hands of the airport industry and I knew it would arrive when I did. Having lost luggage in the past when the airlines were much friendlier towards their customers, and having friends and family travel and lose luggage and having guests at events I've been involved in staging arrive without their luggage or important display materials, we've long since gone to a ground shipping service (usually UPS, occasionally USPS) for planned presentations and events.
I wonder how hard it would be for a shipping service such as UPS to hook up with Twitter so people could receive tweets about where their luggage was? Surely it wouldn't be any harder than the email notifications? What a selling point that would be!
At least, for those who tweet.