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Don't they understand it's not the name that's the bug-a-boo?
No matter what they call it, it's still a highly refined, over-processed sweetener that should not be in the majority of products it is in. Calorically, it may be the same as other sweeteners, but when those calories are hidden in nearly everything, it's that much harder to lose weight and that much easier to pack it on. Whether it's HFCS or corn sugar, it's still not good.
The other products aren't in the same class - for them, the product was good, it was the name that was bad. Changing the name made a perceptible difference.
I guess the corn board hopes that no one will notice that they are taking a bad product and changing its name so people will think it's now a good product.
They don't realize that changing the name doesn't change the product. For the other things - changing rapeseed oil to canola oil or slimehead fish to orange roughy - the food was good, it's just that the name was off-putting. For them, changing the name to match the quality of the product made sense.
That same sense doesn't apply to HFCS - they are taking a bad product and hoping a name change will make people think it's now a good product.
Silly people.
Consumers are not that stupid.